Performs or assists with one or more of the following marketing functions for _____. Participates in the planning and execution of marketing requests, such as company meetings, special events and trade shows. Manages the marketing needs for one or more product line(s). Plans and/or develops communication programs for the organization. Develops, coordinates, and/or participates in advertising campaigns and the production of collateral material in various formats to be used to support sales efforts. Contributes to all aspects of the corporate Web site. Analyzes sales records, researches trends and/or estimates market development and potential for prospects. Coordinates or participates in aspects of request for proposals (RFPs) from potential clients.
Essential Responsibilities
Under the direction of the Senior Director, Director, or an Associate Director, work assignments are typically marginal in size, marginally complex in nature, and require regular contact with internal and/or external clients. A Marketing Manager’s work responsibilities include the following:
1. Works with business development, customers, product management, sales and other business partners in support of client-customized, content-rich marketing collateral, such as proposals, corporate communication, and other marketing related information.
2. Provides support for the strategic direction, growth and vision of the company via all aspects of communications, including but not limited to corporate and media relations and trade shows and events.
3. Interfaces with many areas within the company as well as subsidiaries, and communicates marketing information internally and externally.
4. Supports multiple pieces of marketing collateral, including the company’s annual report, company magazine, corporate newsletter, press releases, broadcast messages, internal announcements and campaigns, trade shows/events information, website and/or portal content.
5. May support and develop product promotion and subsidiary launch strategies.
6. Creates communication from planning to implementation, and at times, may be required and created in a quick, critical setting.
7. Manages relationships with internal contacts, external communications consultants and/or agencies. Meets with internal and/or external clients to understand their ongoing strategies and how ________ can deepen its relationship and reach within the client’s organization.
8. Works directly with strategy, sales, and other internal clients to appropriately portray and communicate the company position and market strategy to shareholders, prospects, clients and team members for all media.
9. Interfaces with senior management and its subsidiaries on marketing concepts and issues, including but not limited to creative and branding issues. Takes strategic marketing plans for existing lines and new marketing opportunities and interprets plans into “big ideas” to extend the company’s brand vision.
10. Serves directly as a marketing advocate, communications consultant, and/or liaison for business support units, operational units, and non-revenue-generating units within the organization. Advises leaders in those units on specific communications issues and coordinates appropriate marketing resources to achieve their functional goals.
11. Supports _______ revenue and market share growth by working with internal clients and/or product developers in ______’ lines of business and affiliates to evaluate and develop the market strategy, competitive research, pricing model and/or value quotient for ______’ products and services.
12. May interface with clients, prospects, industry analysts, card associations, ____’ client services, sales, finance and strategy to understand requests for product development, industry landscape, competitive product sets and pricing.
13. Plans, implements, controls and provides reports of marketing projects within the specific goals of building and delivering campaigns, such as internal and external communications, product launches, new business units, acquisitions and RFP/RFI proposals within planned scope, schedule, cost and quality, and trade shows/events.
14. Supervises no more than 2 team members in support of the marketing function.
Qualifications
Required Knowledge, Skills and Abilities
1. Follows the Leadership Expectations
2. Models observable behaviors identified in Talent Management Core Competencies
3. Listens well and utilizes information
4. Ensures meaningful Right Steps meetings and documentation
5. Understands the clients’ business and collaborates with the clients to meet their objectives
6. Plans and manages to annual budget for cost center
7. Understands the factors which enable _____ to prosper
8. Works well in a fast-paced, high pressured environment with irregular hours
9. Travels, as required
10. Possesses and applies specialized knowledge unique to the organization using common methods and principles
11. Analyzes information for routine problem resolution
12. Plans and leads the work efforts of others
13. Provides daily leadership
14. Guides team members performing specialized duties
15. Possesses strong relationship management, communication, and decision making skills
16. Possesses excellent attention to detail, including follow-up, analytical, and problem solving skills.
17. Possesses advanced industry knowledge.
Four year college degree and 6 or more years professional experience or 8 or more years professional experience is required. Previous management experience is required for leadership and previous experience managing teams or projects is required for matrix management. Appropriate ____ experience is preferred. Six Sigma Green Belt certification is preferred.
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