Why your Employee Referral Program Needs to Go Mobile [Infographic]

 We all know just how important employee referrals are to the recruitment process. But how can companies utilize the networks and connections of its remote and/or frequently traveling employees? Well, if certain employees are on-the-go, employers need to design an employee referral program that follows suit—a mobile program.

A new infographic, compiled by social employee referral management platform Zao, explains the benefits of including a mobile option within employee referral programs. The infographic, Can you Hear me Now? Why Mobile Devices are Taking Over Recruitment and Employee Referral Programs, first explains the reasons to go mobile, including:

• 82 percent of companies allow workers to use mobile devices 

• 66 percent of employees use two or more devices at work

• 70 percent of job seekers look for jobs via mobile devices

The infographic then goes on to explain a few best practices for implementing mobility into your recruitment and employee referral strategies:

Quick tip #1: To avoid losing 25-35 percent of candidates, companies should ensure their careers sites are mobile.

• 1 in 4 people who visit a career site do so from a mobile device

• Career sites are the no.1 source of influence on referrals, and referrals are the no.1 source of hire

Quick Tip #2: Make it easy to apply via mobile devices.

• Just 1 in 5 Fortune 500 companies are mobile-optimized for recruiting, yet

• 3 in 5 job seekers searched for jobs on their mobile devices over the past year

Quick Tip #3: Make sure your referrals are supported on Facebook mobile.

• Around 2.3 million jobs are posted on Facebook’s Social Partnership Job App, and

• 60 percent of Facebook usage is mobile

Quick Tip #4: Allow employees to refer on-the-go.

• On average, 30 million Americans work remotely at least one day per week

• Mobile workers carry 3.5 mobile devices

Quick Tip #5: Use a variety of recruitment methods.

• Gamification

• Rewards

• Video