What do Recruiters Need to Know about ChatGPT?
It would not be an exaggeration to say that artificial intelligence has started a technological revolution. Cognitive interfaces such as ChatGPT have already entered offices and transformed how we do almost everything, fundamentally changing how we perform work. A recent study by IBM revealed that 35 percent of companies have already integrated artificial intelligence into their operations, and 42 percent are still exploring it.
ChatGPT has already proven itself to be instrumental in streamlining applications. An assessment from ResumeBuilder found that 46 percent of candidates use ChatGPT to draft and construct their résumés and cover letters — and 78 percent secured interviews as a result. Fifty-nine percent of them were even hired. AI has a lot of potential for both recruiters and job candidates, of course.
So, if you have been putting off writing a job description or recruiting email, there is a not-so-distant future in which you can ask a bot to do it for you. Moreover, you can trust that the AI tool will do it competently.
Challenges for AI Tools
Despite the many uses of AI, it still has its limitations. Although ChatGPT was trained on a vast array of data to produce relevant results, its developer, OpenAI, has already issued warnings about its potential limitations. Information provided by ChatGPT can be inaccurate or biased, and it may not know much about events that take place after 2021 because it is not connected to the internet. For that reason, any content created with ChatGPT has to be reviewed by humans. This is the only way to ensure that what it creates is accurate and genuine. You’ll want to avoid anything the AI tool generates that could potentially repel top talent.
Recruitment Tasks Only Humans Can Do
By nature, the recruitment process requires a human touch. There are tasks that AI will not be able to accomplish on its own in its present state. For example, it can’t review résumés. Automation may not pick up on subtle details such as beneficial personality traits or other candidate qualities that are not evident at first glance. Similarly, humans must conduct interviews in order to understand not only a candidate’s qualifications and capabilities for the job, but also their culture fit in terms of the team and company.
Humans are usually best for more delicate or detailed communication with candidates, such as rejection letters or next-step emails. This is especially true for communication outside your company’s regular process. A human recruiter can answer specific questions regarding a role or hiring process that machines might be unable to.
How ChatGPT Works in the Recruiting Process
Leveraging AI to streamline the recruiting process is simple. First, enter the parameters into the bot, including what kind of information you need from candidates and what types of questions you want to ask them. The bot will use these conditions to generate content. You can then review it, make your edits, and add personality to make it feel more human.
Once you are happy with the copy, you can use it in emails, messages, or notifications sent to candidates. You do not need to copy and paste the same message repeatedly manually — just leave it to the AI.
By streamlining these processes, you will spend less time on rote procedures and more time speaking with the candidates you want to interview. As technology evolves, we can expect ChatGPT and other AI programs to create even more innovative recruitment strategies.
3 Ways to Use ChatGPT in the Recruiting Process
Tools like ChatGPT have the potential to boost productivity in recruiting massively.AI technology can help streamline the entire hiring process, assisting in tasks such as generating communication, scheduling interviews, responding to inquiries, and processing offers. Of course, as with all new inventions, there is still plenty of room for improvement. Over time, ChatGPT will likely only improve and add new capabilities — maybe some we can’t yet imagine.
Still, there are specific ways that ChatGPT can help recruiters now. Here is what we know it can already do:
- Write job descriptions for roles.
Using ChatGPT to create job descriptions can make early hiring steps a breeze, saving you hours of work. The bot can provide an accurate starting point quickly, efficiently, and straightforwardly. Plus, you can tailor each description to the company’s specific needs with a few tweaks.
In fact, the job descriptions that ChatGPT comes up with are often superior to what humans create. It can present all essential elements in a more attractive and readable format.
- Handle candidate communication and outreach.
Using an AI chatbot for recruitmentcan be incredibly helpful when communicating with applicants. Bot notifications can quickly update people on their application statuses or inform them of upcoming stages in the recruiting process. This keeps them in the loop at all times.
- Manage recruitment content marketing.
AI can help you create high-quality content in a fraction of the time it would take a human. It can even generate blog posts, webinars, and podcasts from scratch. Because you can tailor it specifically for the demographic you’re targeting, the content generated byChatGPT for businesses can potentially engage broader audiences and a more diverse candidate pool than your other recruitment efforts.
As a recruiter, you can use ChatGPT or other AI programs to gain visibility while reaching prospects who may not have normally considered applying. By improving your search engine optimization, you will see improved visibility, brand recognition, and higher traffic and engagement levels on your channels.
As AI technology evolves, it will revolutionize how we recruit by automating tedious tasks, streamlining communication with applicants, and attracting a broader and more diverse pool of candidates. Ultimately, AI recruiting automation promises to make the hiring process a better experience for both recruiters and job seekers.
Marti Willett is the president of Digital Marketing Recruiters, a recruiting agency that matches talented digital marketing professionals with growth-focused businesses.