SuccessFactors Patents Recruiting Technology Optimizing SEO

SuccessFactors, a market leader in providing business execution software from the cloud, has announced a newly patented technology for search engine optimization (SEO) on talent landing pages. The patent, System and Method for Career Website Optimization, will be a part of the company’s Recruiting Marketing solution offering clients easier access to candidates, better search engine placement, and the ability to measure results. The technology leads to greater page visibility and thus higher page rankings to capture the attention and clicks of more candidates.

“We built this technology to help employers take advantage of the shift in where candidates are searching for jobs and career-related information,” said Doug Berg, chief recruiting geek, SuccessFactors. “Most company’s career sites and job postings were completely hidden from the search engines, meaning they couldn’t attract the hundreds of millions of job seekers each month that are searching for jobs online.”

“In May 2012, Google alone recorded 433 million keyword searches related to ‘jobs’, ’employment’ and ‘career’ information,” Berg continued. “With our technology, we’ve helped large employers drive millions of direct candidates from the search engines using our exclusive SEO methods. For companies that don’t show up in those results it’s a huge miss in this increasingly competitive talent market.”

SuccessFactors offers a comprehensive SaaS-based set of talent solutions, core HR, recruiting, workforce planning, and other services.