SPARCIN Interview Management System Delivers Engaging Interviews for Better Branding

HR 2.0 product provider SPARC, with its interview management system SPARCIN, offers a dynamic and engaging interview creation tool to improve the interview experience for both interviewers and candidates. SPARCIN is designed to provide the best interview questions pulled from customized, private lists and a crowd-sourced pool resulting in an interview tailored for each company and individual positions. Interviewers can also offer a more organic experience through the use of culture and brand-related questions, in addition to domain-based inquiries.

“Not getting a job can sting, but feeling like you were blown off by the interviewer makes it even worse. Part of our employer brand strategy emphasizes making interviews an engaging experience for our team members and the candidates. Using a tool like SPARCIN has allowed us to ask each candidate the right questions, stay engaged during the interview and understand how the candidate felt about the interview. We’ve even had rejected candidates refer SPARC to their friends because it was still viewed as a positive experience,” said John Smith, CTO at SPARC.

The real engagement comes from SPARCIN’s ability to couple unscripted interviews with the flexibility to add and remove interview questions in real-time, allowing interviewers to immediately adapt to the circumstance of the natural flow of each interview.

“SPARCIN supports an organization’s most efficient interviewing process, which in many cases varies across jobs, candidates, and dates. Technology should improve on and optimize business processes, not force users to conform,” said Jake Benardot, SPARCIN co-founder product owner.