Social Media’s Role in Recruiting [infographic]

At some point in our lives, we all have to look for jobs (some on more occasions than others). Although this task is something everyone does, we all go about completing it differently. Some people prefer to look at job boards, others stick to word-of-mouth and referral tactics. Yet, did you know that 79 percent of job seekers are likely to use social media in their job search?

This is the case, according to the infographic “The Age of Social Recruiting” by Glassdoor. Yet, even though more than three-fourths of job seekers use social media, the infographic reports that nearly 2 in 3 employees say their employer doesn’t (or they don’t know if their employer) use social media to promote current job openings.

The infographic is based off Glassdoor’s latest survey that explored the role of social media in the recruiting and retention process. The findings includes insights on 1) how aware employees are of their employer’s social recruiting activity,  2) what job seekers want to learn about jobs and companies, and 3) what signs employers should look for on social media that indicates employees may leave their company.

Key highlights from the infographic include:

• Employer social media engagement matters– 53 of respondents in the first 10 years of their career said it’s important for employers to engage in social media

• Employees believe their employers’ social media engagement is low—around 3 in 4 employees say their employers don’t (or they don’t know if) promote their brand via social media

• Job seekers want to learn about a company via social media; topics ranged from growth opportunities in the company (52%) to career planning programs (13%)

• 59 percent of employees are willing to compromise for work-life balance and accept lower pay in exchange for unlimited vacation, flexible schedule and/or work-from-home

• The most common reason employees left a company is lack of growth opportunities (33%), whereas only 8 percent have left because of a manager