SmashFly Makes It Easier to Gain Big Data Insight with Recruitment Marketing Analytics Solution

 SmashFly Technologies is attempting to rid the world of fear of Big Data through the release of the newest iteration of its recruitment marketing analytics (RMA) solution. Like all RMA, SmashFly’s platform offers recruiters, recruitment managers, and senior management actionable analytics to make recruitment marketing more competitive. However, SmashFly’s RMA allows organizations to capture and browse through employment data across an entire marketing strategy including job postings, social media, mobile, proactive sourcing, career site, SEO, and more.

This enhancement lets these employees understand trends, identify the most productive recruitment sources, and analyze the performance of their recruiters and sourcers. The enhanced understanding from SmashFly helps recruitment organizations work more quickly and efficiently to attract top talent.

“As recruiting leaders look to gain a competitive advantage with their recruitment strategy, they will need real-time access to their recruitment marketing data,” said SmashFly CEO Michael Hennessy. “With this new RMA solution, we give recruiting leaders the insight needed to better understand their strategy and drive bottom line recruitment performance. I truly believe that we have set the standard for talent analytics in the recruitment and sourcing space.”

The analytics on offer are delivered to users via a point-and-click dashboard that requires no specialized training. Users can also customize data in order to best drill down into the most relevant data for their organizations. CRM data in particular is highly detailed while allowing organizations to browse data on any action, field, pipeline, or workflow within the CRM.