New Teaching App Uses Gaming to Help Businesses be more Social Media Savvy

A new gaming app by The Borenstein Group has received a “Boss-Approval” rating for its attempt to help employees recognize the importance of social media marketing tools. The free app, entitled “Turtle or Soup: Survival of the Smartest,” is racing game featuring characters ranging from Roi, the All-American Small Business Turtle and his nemesis Biggie the Rabbit. Winners of the game become Roi while unsuccessful players become turtle soup. The mission of the game includes a race along the DC Beltway in order to defeat Big Business using social media tools such as Google, Twitter, Facebook, LinkedIn to create brand awareness, find new leads, and build a brand.

Borenstein Group’s CEO Gal Borenstein said, “With mobile, digital and social media dominating how people interact and engage, we wanted to find a fun and educational way to show management and employees how these tools can help businesses grow – from branding, to lead generation to increasing market awareness.”

“Turtle or Soup: Survival of the Smartest” is available in iTunes for iPhone and iPad, Google Play, and through Facebook. Borenstein Group offers a suite of development apps for Apple and Android-based mobile devices.