HRmarketer.com Releases New Social Media Features and Databases

A new marketing software platform by HRmarketer.com is now available that provides expanded information databases and unique social media tools to follow online HR, IT and other leaders in the industry. HRmarketer is leading the way in providing resources and tools that help vendors manage their marketing and PR strategies, helping visibility and company growth.

With more visual appeal, HRmarketer equips users with features that deliver laser-focused marketing, social media and PR  campaigns. Vendors can now target HR media, IT, finance, and B2B market segments.

Thought leaders in the human resources and B2B niches are profiled on the new “Social Voices” database, which differs from the current journalist and analyst databases. Experts include HR and IT practitioners, consultants, and vendors that have an influence in the industry.

According to Mark Willaman, founder of HRmarketer.com, “Our new HRmarketer B2B platform is the most ambitious upgrade in our 10-year history. Social media has changed the way people consume news and how businesses market their products, requiring us to completely transform our software. Combined with 10 years of B2B marketing expertise, the new platform launch positions us to enter 2012 as the true leader in HR marketing and PR software technology.”

Additionally, vendors can utilize the new ShareHRNews site (www.sharehrnews.com) to create a media news page that is company-branded, promoting products, jobs, videos, webinars, and other HR-related items.

For more information, please visit www.HRmarketer.com.