HRmarketer Announces New Social Media Technology

HRmarketer.com, the flagship software of Fisher Vista that provides marketing and PR services, is celebrating its tenth anniversary this October. To mark the occasion, the company has recently announced the release of new social media technology entitled, SocialEars.

The SocialEars service searches the web for influential HR stories and trends – capturing and analyzing streams of data from diverse social media channels . The software collects tweets, blogs, conversations, news stories and articles from journalists, analysts, and other top thinkers and uses an algorithm to determine which individuals are driving the most important conversations. The service helps organizations and HR professionals quickly and efficiently determine who the biggest social influencers are in the Human Resource space.

“When we launched HRmarketer.com a decade ago, most B2B decision makers got their HR news and information from a few news portals and outside sources such as analysts and trade journalists who served as gatekeepers,” said Mark Willaman, founder and President of HRmarketer. “Today, these same people mostly get their news from the Internet. And they consume this news throughout the day via email, webinars, podcasts, blogs, and social media sites that we couldn’t have imagined a decade ago. It’s a never ending loop where everyone functions as a news source and few gatekeepers control what news we see.”

“These new technologies have changed the way people consume news and how businesses market their products, requiring us to completely transform our HRmarketer.com software,” Willaman continued. “With our new platform launch in the fall, combined with ten years of B2B marketing expertise, we are positioned to enter 2012 as a true leader in marketing and PR software technology.”