Chally Tracks Down What Customers Want

Once a boss rolled her eyes out for her face when she heard a coworker quip, “The customer’s always right.”  What makes a good salesperson is not so simple as a willingness to parrot a customer’s words.

If you recruit workers in sales, you might be interested in trying to figure out what it is that customers really appreciate from sales representatives.  If you’ve been recruiting in this field of work for awhile, you probably already have your criteria for job candidates, but it might be helpful to see what customers think.

Chally Group Worldwide is in the process of launching its World Class Sales Research project in which they will elicit opinions to identify critical sales force best practices.  Companies will report successful tactics based on customer responses.

Companies can participate by contacting Chally for information to send to their business-to-business customers.  Chally will then survey their clients and obtain vital information about their sales and service organization as well as those of their competitors.  Participating companies will receive a comprehensive benchmark report with comparisons to the World Class Sales database and a competitor analysis by industry as well as the full research report at the end of the project.  Organizations who meet the World Class Sales “standards” identified during this research will be announced in various publications.